10 Top Tips from Ecommerce Expert Jay Wright

In this week’s episode of Turning Pro, we had the pleasure of chatting with Jay Wright, the founder of Ecommerce Equation. Jay’s story is one of grit, growth, and a lot of hard-earned wisdom. From starting one of Australia’s leading ecommerce agencies, Search Insights, to launching his own brands and coaching program, Jay has seen it all in the world of ecommerce.

Jay’s journey isn’t just about business; it’s about resilience and staying true to your vision, even when things get tough. With a strong background in finance and digital marketing, Jay’s insights are a goldmine for anyone looking to make their mark in ecommerce.

Listen to Season 2, Episode 10 of the Turning Pro Podcast on Apple, Spotify, or YouTube.

Here Are the Top 10 Things We Learned from Jay Wright:

1. Transitioning from Agency to Brand Building: Jay’s move from running an agency to founding his own brands taught him the importance of understanding every piece of the ecommerce puzzle, from driving demand to managing the supply chain.

2. Nail Your Product-Market Fit First: Jay emphasizes that no marketing strategy can fix a product that doesn’t connect with customers. Before you scale, make sure your product truly resonates.

3. Stay Focused: Jay admits that the urge to start something new can sometimes be a distraction from tackling real issues in your current business. His advice? Focus on solving core problems before diving into new ventures.

4. Empower Your Team In-House: Rather than relying heavily on agencies, Jay is a big advocate for building up your in-house capabilities. This builds strength and independence in the long run.

5. Success Takes Commitment: Jay has noticed that the most successful brands are the ones that are fully committed, learning constantly, and applying those lessons consistently.

6. Ethics Matter: Jay’s experience in the agency world made him aware of the tricky balance between profit and doing right by clients. He’s made it a point to lead his businesses with strong ethics at the core.

7. The Value of Top Talent: As his businesses grew, Jay realized just how crucial it is to have top-notch talent on your team. The right people can elevate your business to new heights.

8. Don’t Give Up, Keep Going: Jay shared how the early days of COVID nearly wiped out his client base. But instead of giving up, he doubled down on resilience, and it paid off.

9. Family as Motivation: For Jay, family is a huge motivator. The drive to provide for his loved ones pushed him through the hardest times in his business journey.

10. A Vision That Includes Others: Jay believes that a leader’s vision should be big enough to inspire others to join in. It’s about creating a space where everyone feels they’re part of something bigger.

Jay Wright’s story is packed with insights that can help any entrepreneur, whether you’re just getting started or looking to take your business to the next level. His emphasis on focus, ethics, and resilience is something we can all learn from.

This season of Turning Pro is delivered to you by ShipPlug. They use data-driven insights to optimize shipping for companies, saving them time and money.

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