Brett Perlmutter's Bulletproof Vision: 10 Tips for Founders and Investors

In Season 3, Episode 10 of the Turning Pro Podcast, Ben Sharf and Adrian Alfieri chat with Brett Perlmutter, founder and CEO of Bulletpitch. Brett walks us through how he’s changing the game by combining media and venture capital into one powerful platform. With over 100,000 subscribers, Bulletpitch isn’t just another newsletter. It’s a thriving network where founders and investors connect in ways that feel real and impactful.

In the episode, Brett breaks down his journey, from starting small to hosting massive events and building a unique investment model that works for both sides. His dedication to founder-market fit, his creative approach to events, and his transparent investment process make this a conversation loaded with insights for founders, investors, and anyone curious about shaking up the status quo.

Catch the full episode of Turning Pro on Apple Podcasts, Spotify, or YouTube.

10 Key Lessons from Brett Perlmutter’s Episode

1.  Media Drives Venture Capital: Brett sees media as the secret weapon for deal flow. By sharing stories and insights, Bulletpitch attracts founders and investors who are serious about making moves.

2. Make Every Feature Count: A weekly, curated newsletter creates scarcity and keeps readers engaged. Brett’s strategy shows the value of less being more when it’s done right.

3. Be Selective About Partnerships: Brett only works with sponsors who add real value for founders. This builds trust and sets Bulletpitch apart from others chasing quick wins.

4. Redefine Networking Events: Forget boring pitch decks in stuffy boardrooms. Brett’s events, like carnival-style founder booths, make connecting feel natural and fun, which leads to better relationships.

5. Flexibility Beats Tradition: With Bulletpitch Plus, Brett uses syndicates instead of a traditional fund. This gives him the freedom to back the best deals without being tied to outdated systems.

6. Control Your Audience Connection: Newsletters aren’t just old-school email blasts. They’re a direct, reliable way to reach people who care about what you’re building. Brett doesn’t rely on algorithms to connect.

7. Founders Need to Fit Their Market: Brett invests in founders who deeply understand their space. He values mission-driven ideas over trendy buzzwords.

8. Transparency Builds Confidence: His deal memos are famously detailed, showing investors every angle of a deal. When people trust you, they’re more likely to follow your lead.

9. Start Small, Think Big: Brett scaled from hosting small dinners to pulling off events with over 1,000 attendees in under a year. The lesson? Begin with what you can manage and grow from there.

10. Loving What You Do Changes Everything: Brett works long hours because he genuinely loves helping founders. Passion fuels sustainability and success.Emmett Shine’s entrepreneurial journey offers valuable insights for anyone striving to live a fulfilling life. By embracing creativity, setting boundaries, and surrounding yourself with talented individuals, you can achieve success in both your personal and professional endeavors.

Brett Perlmutter’s story is about seeing the gaps in the system and doing something creative to fill them. Bulletpitch is proof that mixing media, community, and venture capital can create something entirely new. For anyone building a business, Brett’s advice is clear: care deeply about what you’re creating, and don’t be afraid to reimagine how things are done.

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