From Infertility to Impact: Allie Egan’s Mission to Rethink Women’s Health

Season 4 of Turning Pro kicks off with a powerful episode featuring Allie Egan, founder and CEO of Veracity, a root-cause health company helping women rebalance their hormones and rebuild their confidence. 

Allie’s career started on Wall Street and in private equity, but it was a personal health crisis - Hashimoto’s, infertility, and years of medical gaslighting - that pushed her to take matters into her own hands.

In this episode, Allie shares how reading her own lab results, seeking out “witch doctors,” and questioning traditional medicine sparked a complete life pivot. 

She went from beauty exec to certified health coach and founder, launching Veracity while pregnant and parenting two kids. Allie gets real about burnout, biology, and the unseen barriers facing female founders.

If you’ve ever felt let down by the system, or wondered how to build something meaningful from personal pain, this one hits hard.

Listen to Season 4, Episode 1 now on Apple, Spotify, and YouTube. 

10 Key Takeaways from Allie Egan’s Episode:

1. The System Won’t Save You: Allie was diagnosed with Hashimoto’s and told to take a pill for life - no context, no follow-up. That moment taught her to question everything.

2. Start With What You Know and What You Feel: She wasn’t a doctor, but she knew her body. Allie read her own labs, studied functional medicine, and began making small changes that reversed her autoimmune disorder.

3. Preventative Health Needs a Rebrand: People don’t think long-term. Veracity solves that by meeting consumers where they are - beauty, acne, bloating - and linking it back to root causes.

4. Doctors Aren’t Algorithms: Most OB-GYNs are trained as baby surgeons, not hormone experts. It’s not their fault - it’s the system. Know what you’re optimizing for.

5. Trust Is Earned, Not Assumed: Allie encourages founders (and patients) to disassociate status from truth. Just because someone’s qualified doesn’t mean they’re always right.

6. Seasons Over Balance: Allie doesn’t believe in work-life balance. She embraces “periodization”- shifting focus based on what matters most right now.

7. Simplify to Multiply: From gut health to cortisol, Allie breaks down the basics: less plastic, more sleep, whole foods. You don’t need a cold plunge or NAD drip to feel better.

8. Selling Lifestyle, Not Pills: Veracity isn’t a supplement brand - it’s a system to help you become CEO of your own health. The product only works if the lifestyle works too.

9. Building a Startup and a Family? Pick Your Partner Carefully: Allie credits much of her success to having a husband who truly supports her ambition. Shared vision at home = more energy at work.

10. The Best Founders Love the Process: From marathon training to e-comm strategy, Allie is proof that consistency beats flashes of brilliance. If you don’t love the grind, don’t build.

Allie Egan didn’t plan to start a wellness company. She just refused to accept bad answers. Her story is a reminder that your messiest chapters can become your greatest leverage - if you’re willing to dig in, ask better questions, and bet on yourself. Whether you're a founder, a parent, or someone feeling stuck in the “shoulds,” this episode is a masterclass in agency, intention, and building for impact.

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