How Jordan Weitz Pioneered Keychain, the Matchmaker for Consumer Product Brands and Manufacturers

In this week’s episode of Turning Pro, we spoke with Jordan Weitz, co-founder of Keychain, about how he turned his fascination with consumer products into a marketplace that connects brands to manufacturers seamlessly. 

After being diagnosed with celiac disease before college, Jordan began scrutinizing food ingredients, igniting a deep interest in consumer packaged goods (CPG). This journey eventually led him to Keychain, where he and his team are revolutionizing the way CPG brands find manufacturing partners.

But Jordan’s story goes beyond business innovation. He dives into the highs and lows of co-founding Keychain, including the powerful moment that changed his career path - a single, unexpected Twitter DM response from Oisin Hanrahan, a seasoned entrepreneur with a history at Angie’s List. 

Together, they expanded Jordan’s initial idea, creating a marketplace that connects brands and manufacturers in minutes rather than months. Jordan also opens up about his personal challenges, from overcoming imposter syndrome to adjusting his lifestyle and sleep habits to balance the demands of startup life.

Find Season 2, Episode 20 of the Turning Pro Podcast on Apple, Spotify, or YouTube.

10 Key Lessons We Learned from Jordan Weitz:

1.  Start with What You Know: Jordan’s experience with celiac disease fueled his passion for consumer products, turning personal challenges into professional direction.

2. Solve Real Problems: While working in private equity, Jordan recognized the inefficiencies brands face when searching for manufacturers. Keychain emerged as the solution.

3. Believe in Your Vision: Jordan’s “Turning Pro” moment came with a Twitter DM to his now co-founder Oisin Hanrahan, highlighting the importance of seizing bold opportunities.

4. Collaborate for Success: Working alongside experienced co-founders taught Jordan the value of partnerships. With their expertise, Keychain evolved from a listing idea to a sophisticated matchmaking platform.

5. Embrace Imposter Syndrome: Despite feeling inexperienced compared to his co-founders, Jordan’s confidence in his CPG knowledge and hard work allowed him to establish credibility and contribute meaningfully.

6. Build Personal Discipline: Inspired by his girlfriend’s Ironman training, Jordan committed to working out regularly, recognizing the importance of health in sustaining focus and energy.

7. Master Your Time: Jordan juggles multiple roles at Keychain, but he’s learning to prioritize effectively, setting boundaries to maximize productivity without burnout.

8. Overcome Self-Doubt on Social Media: Jordan candidly shares his struggle with LinkedIn, feeling self-conscious about posting. His takeaway? Consistency and authenticity build personal brands and bring real business value.

9. Prioritize Sleep and Wellness: Jordan has learned that quality sleep is crucial, taking steps like setting a cooler room environment, turning off screens, and using sleep aids like magnesium to improve his rest.

10. Invest in a Quality Team: Keychain’s recent growth has hinged on hiring the right people, and Jordan is deeply involved in onboarding to ensure every new team member contributes to their vision.

Jordan Weitz’s journey underscores the power of seizing opportunities, investing in partnerships, and growing personally alongside professional pursuits.

This season of Turning Pro is brought to you by ShipPlug, optimizing shipping for businesses with data-driven insights.

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