Turning Strangers into a 60K Community: Liv Schreiber shares her playbook

Liv Schreiber turned her passion for connection into thriving businesses like Hot and Social, Camp Social, and Brand Caffeine. With a focus on creating spaces where strangers become friends, Liv has grown her community to over 60,000 strong.

Author

Ben Sharf
December 06, 2024

In Season 3, Episode 5 of Turning Pro, co-hosts Adrian Alfieri and Ben Sharf welcome Liv Schreiber, founder of Hot and Social, Camp Social, and Brand Caffeine. Liv shares her journey from personal adversity to building a community-focused empire, empowering thousands to connect meaningfully and grow authentically.

This episode dives into her strategies for managing multiple ventures, navigating influencer culture, and balancing ambition with vulnerability. Liv opens up about overcoming challenges, including a harrowing stalking experience, and offers actionable advice on how to lead with resilience and intention in both business and life.

Find Season 3, Episode 5 of Turning Pro on Apple, Spotify, or YouTube.

10 Key Lessons We Learned from Liv Schreiber

  1.  Create Space for Authentic Connection: Liv’s mantra is simple: “Everyone arrives solo and leaves as friends.” Building spaces for genuine connections fosters both personal growth and brand loyalty.

  1.  Embrace Relentless Communication: Liv believes responsiveness is key: “If you want to be successful, you don’t let an email pass you by.”

  1. Turn Pain into Purpose: Her personal adversity, including overcoming a stalking experience, fueled her passion for creating safe, supportive communities.

  1. The Power of Consistency: Liv’s social media success comes from a disciplined posting cadence: two reels, three TikToks, and six Instagram stories daily.

  1. Build for the Long Term: Her early efforts—like personally texting thousands of potential Hot and Social attendees—laid the foundation for her thriving communities.

  1. Collaboration Over Competition: Liv champions learning and networking with peers, emphasizing that “there’s room for everyone to succeed.”

  1. Trust Your Instincts: Liv credits much of her success to listening to her gut, whether in personal safety or business decisions.

  1. Be Your True Self: She highlights the importance of authenticity, noting, “There’s one version of you. Be that person.”

  1. Prioritize What Matters: Liv’s focus on family and close friendships serves as her grounding force amidst her hectic entrepreneurial life.

  1. Bet on Yourself: Liv’s advice to her younger self: “Bet on yourself over and over again. Live authentically, and don’t wait.”

Liv’s story is a testament to the power of building with heart, leading with purpose, and staying true to yourself. Whether you're looking to grow a brand or find more meaningful connections, her insights are invaluable.

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